Content Marketing

The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.

The Fyre Festival was supposed to offer the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.

What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it?

The drink has now become a hangover cure for college students.

The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.

The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.

Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.

The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.

How do you make an airport renovation announcement exciting and newsworthy? You start talking about lizard people and Illuminati overlords.

Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.

Nike is a company that’s never been afraid to ruffle a few feathers. Its most recent move seems to be paying off.

What happens when your nonsensical ad slogan happens to rhyme with the city that just won the Super Bowl?

How do you keep a 170-year-old brand fresh?

Brands don’t have total control over how their messages are perceived and remembered.