The average person absorbs thousands of ads in a single day. Some brands are using this ad-overload to their advantage.
Golden Marketing Opportunities
When looking for news hooks to bring timeliness to your initiatives or announcements, don’t be afraid to go out-of-the-box with lesser known holidays or even by making up your own milestone. It allows you to lead the narrative around your offerings.
The Revival of April Fools’
April Fools’ is back and crazier than ever. Brands went all out, and not on their own. The most talked about pranks this year were partnerships between brands that you wouldn’t normally put together.
Catching Customer Engagement on Baseball’s Opening Weekend
As Major League Baseball’s season kicked off, Coors Light saw an opportunity to get in the game by launching its “Obstructed Brews” campaign.
Pepsi Buys Poppi
In just a decade, Poppi has gone from farmer’s market favorite to billion-dollar investment target.
Volvo’s Voiceover
Plenty of car commercials focus on the experience a car can provide. What makes this ad from Volvo notable is its point of view.
McDonald’s and the Price of Eggs
A recent McDonald’s campaign touting $1 Egg McMuffin sandwiches ended up being a lot more newsworthy than the fast food giant initially thought.
Better Brainstorming with Oblique Strategies
Oblique Strategies delivers a personalized approach to brainstorming by pushing you to think about what you’ve done in the past and your own creative process.
Uber Targets Teens (And Parents)
The ride-hailing company offered free rides to teens who failed their driver’s test. It’s a clever tactic aimed less at teens, and more at the parents stuck driving their kids around.
Liquid Death Dives In
Liquid Death has built a billion-dollar brand around selling the planet’s most abundant resource.
TikTok’s Turmoil
While the fate of TikTok in the U.S. has been postponed, the recent turmoil signals a key lesson for content creators and marketers alike.
Unpacking the Rule of 7 for Marketing
The Rule of 7 has become shorthand for “expose your audience to your message more than once.” There’s a little more to it than that.
Zoom Drops the ‘Video’
There was a time where Zoom was synonymous with video conferencing. But a recent name change marks a big brand shift away from remote work during the pandemic toward AI solutions.
Build-A-Bear Builds an Audience
Build-A-Bear has found a new audience — and a new channel to engage them.
Spotify Wrapped Falls Flat
Spotify Wrapped has become a defining part of streaming music culture. But listeners weren’t fans of some of the changes made in 2024.
The Arecibo Message – Earth’s Interstellar Brand Launch
The binary code was designed to encapsulate what Earth and the human race are all about. In 1974, astronomers sent it in the direction of the Messier 13 globular cluster.
Butterball Talks Turkey
Butterball is countering this year’s anti-turkey buzz with a coordinated content marketing campaign.
Dueling NASA Logos
NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.