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Wrong Story Short

Spotify Wrapped Falls Flat

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Spotify Wrapped has become a defining part of streaming music culture. But listeners weren’t fans of some of the changes made in 2024.

The Arecibo Message – Earth’s Interstellar Brand Launch

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

The binary code was designed to encapsulate what Earth and the human race are all about. In 1974, astronomers sent it in the direction of the Messier 13 globular cluster.

Butterball Talks Turkey

Content Marketing, Digital & Social Media, Public Relations & Crisis

Butterball is countering this year’s anti-turkey buzz with a coordinated content marketing campaign.

Dueling NASA Logos

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.

Print Goes Premium

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Print publications have become something of a luxury item, like vinyl records or film cameras.

Goldfish Grow Up

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Goldfish are now Chilean Sea Bass Crackers — an effort to attract a more adult audience for the famous snack.

Mailchimp Conquers Case Studies

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.

Mozilla Gets a Makeover

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

You’ve probably heard of the web browser Firefox, but do you know the organization behind it? Mozilla’s recent rebrand is an attempt to correct that disconnect.

The New Debate Over Social Media Metrics

Content Marketing, Digital & Social Media

As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.

Spicing Up Content Delivery

Content Marketing, Digital & Social Media

What started out as a quirky YouTube series has turned into a global hit with a rabid fanbase.

Campbell’s Skips the Soup

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

During a recent Investor Day event, Campbell’s announced a plan to officially change its name to “The Campbell’s Company.”

Should Your CEO be on TikTok?

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.

Unpacking The Tiffany Problem and it’s Lessons for Marketers

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Just because something is correct doesn’t make it compelling – or believable.

Dove Takes on AI with Updated Real Beauty Campaign

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.

E-book: Executive Social Media

Digital & Social Media

For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.