Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
We can all learn a few marketing lessons from Mother.
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.
Twitter’s transition to “X” has minor implications for organizations on the platform. But it offers major takeaways in how to (and how not to) announce and execute a major rebrand.
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?
How do you market the human race?
That was the challenge confronting the scientists behind the Voyager mission.
After a Snapchat video of an employee refilling a Heinz ketchup bottle with a generic brand went viral, Heinz saw an opportunity to spread the word.
For PennDOT, a livestream is an ideal communications tool to convey urgency and transparency in its I-95 construction efforts.
Why are some of the world’s most recognizable restaurants spinning off new offerings?
See-through billboards might sound counterintuitive. But Minute Maid is reimagining traditional out-of-home media with a recent push promoting the vitamin D in its orange juice.
But by touting the benefits to all who celebrate Taco Tuesday, Taco Bell made legal action more palatable.
Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.
Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.
There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.
It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.
Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.