In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Mailchimp Bets Big on Streaming B2B Content
Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Mac & Cheese for Breakfast?
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s Branding Comes up Short Against Zoom
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Capturing Life in a Day
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Flour’s Marketing Starter
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
How TED Talks Went Virtual
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
RIP Milton Glaser, the Designer Behind the I ♥ NY Logo
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
Dad, How Do I Do Content Marketing?
When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
Landed a Virtual Marketing Internship in Philadelphia? How to Make the Most of it
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
With COVID-19, Social Media Ads are a Bargain
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
Tiger King and COVID-19: Netflix Stats that Tell a Story
As Netflix viewership data shows, statistics are an opportunity to tell a story.
The Marketing Genius Behind Apple’s ‘Sent from my iPhone’
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
Mariah Carey’s Christmas Miracle
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
How Meatless Marketing Changed Audience Perception
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
How to Market a Chicken Sandwich
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.