Digital & Social Media – Page 10 – Braithwaite Communications

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Wrong Story Short

Spotify Wrapped and the Rise of the Year-end Recap

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.

E-book: Crisis Communications

Content Marketing, Digital & Social Media, Internal Communications, Public Relations & Crisis

In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.

The History of the Hashtag

Branding & Graphic Design, Digital & Social Media

The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.

DuckDuckGo’s Branding Takes on Google

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.

Do Political Yard Signs Make a Difference?

Branding & Graphic Design, Digital & Social Media

Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.

Trick or Treat for UNICEF’s Staying Power

Branding & Graphic Design, Digital & Social Media

Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.

Swag and Giveaway Ideas for Your Next Virtual Event

Branding & Graphic Design, Content Marketing, Digital & Social Media, Internal Communications

In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.

Mailchimp Bets Big on Streaming B2B Content

Content Marketing, Digital & Social Media

Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.

The Epic Scale of Windows 95 Marketing

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.

Mac & Cheese for Breakfast?

Branding & Graphic Design, Content Marketing, Digital & Social Media

Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.

Google’s Branding Comes up Short Against Zoom

Branding & Graphic Design, Digital & Social Media

Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.

Capturing Life in a Day

Branding & Graphic Design, Digital & Social Media, Internal Communications

Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.

King Arthur Flour’s Marketing Starter

Branding & Graphic Design, Digital & Social Media

King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.

How TED Talks Went Virtual

Branding & Graphic Design, Digital & Social Media

TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.

RIP Milton Glaser, the Designer Behind the I ♥ NY Logo

Branding & Graphic Design, Digital & Social Media

Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.