There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
Marketing the Shape of a Drink
When you order a drink, you’re probably not thinking about the glass it comes in. But many restaurants have found that it has a big influence on who orders the drink.
Did Coca Cola Invent Santa Claus?
Santa’s true origins are a mix of traditions and inspirations.
Spotify Spins Bad News
Amid its yearly “Wrapped” campaign, Spotify announced it was laying off 17% of its workforce. While the timing was scrutinized by many, the letter from CEO Daniel Ek is a worthy case study in the art of delivering bad news.
Stanley Steps Up After Car Fire and Viral TikTok video
In a viral TikTok, a woman’s car caught fire, but her Stanley Tumbler in the front seat still had ice in it. Stanley saw the marketing opportunity and jumped at it.
The Evolution of Animation
Plenty of video projects are better suited for animation than live-action footage. And you don’t need 10,000 drawings or a vaudeville act to bring those projects to life.
Ring’s Extraterrestrial Giveaway
Ring found a way to garner the publicity of a $1 million giveaway on a much smaller budget.
The Marketing History Behind Halloween Costumes
Halloween masks got a pop culture makeover thanks to smart marketing and licensing moves.
Spirit Halloween’s Scary Success
One minute that old department store is abandoned. Then you turn around, and suddenly it’s a fully stocked and staffed Spirit Halloween store.
Do People Still Get the Yellow Pages?
There was a time when phone books were an essential marketing channel to reach local audiences.
Taylor Swift and ‘Seemingly Ranch’ Marketing Tactics
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
Olive Oil Apologies
When Graza’s holiday orders came up short, the olive oil CEO sent an apology to all 35,544 customers.
Ten Cent Beer
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
RXBAR’s Marketing Maneuver
In a world with hard to pronounce ingredient lists and flashy labels, RXBAR’s protein bars stand out by letting the product – and ingredient list – speak for itself.
Happy Birthday, Google!
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
Marketing Lessons from Taylor Swift and her Eras Tour
We can all learn a few marketing lessons from Mother.
Black Mirror in Real Life
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.