As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.
Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
There’s ample evidence that Nessie is more PR than plesiosaur.
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.