Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.
Pepsi’s New Logo
No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.
Feature: Philadelphia Inquirer Article on Philly’s Water Crisis
Founder and CEO Hugh Braithwaite recently shared crisis communications insights with The Philadelphia Inquirer after the city’s lackluster response to a chemical leak that threatened the safety of Philly’s water supply.
Is Your Brand Ready for its Cinderella Moment?
Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.
What is Cunningham’s Law? (Wrong Answers Only)
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
The Oscars in Crisis
The Oscars announced it would hire a crisis team for this year’s ceremony.
What Does Your Brand Sound Like?
Digital marketing has driven a growing focus on audio branding – a sonic boom.
Candy Hearts Tell a Story
Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
The Philadelphia Eagles and Underdog Marketing
Philly’s never happier than when it’s proving people wrong.
Milkshake Marketing
The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.
Pantone’s Color of the Year
In order to make its Color of the Year stand out in the real world, Pantone has had to pull out all the stops.
ChatGPT Tells a Story
ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
Christmas Window Shopping
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Rebranding Black Friday
The true origins of the name are different from the prevailing narrative today.
Turbulence at Twitter
Turbulence at Twitter is likely to continue for some time. Here are three steps to take now.