A good internship can inspire students and kick-start a lifelong passion for marketing.
Knowing Your Audience Means Knowing Their Mindset
No target audience or client demographic is static. Understanding customers requires a steady stream of research and feedback into their mindset while keeping your own biases and assumptions in check.
Culture Eats Strategy for Lunch
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
Nordstrom’s Customer Service Shows Every Employee is a Marketer
The renowned clothing retailer shows marketing isn’t confined to a particular department.