When social listening meets fast execution, even small brands can steal the spotlight.
Mary Kay Gets Real
“Is Mary Kay still around?” The direct-selling skin care and cosmetics marketer, is answering questions like this and more in its new campaign titled “Miss Conceptions.”
The Summer the NFL Turned Pretty
Even if you haven’t seen “The Summer I Turned Pretty,” you may have heard about it if you follow your favorite NFL team on TikTok.
Bombas and the Story of Socks
Bombas socks are far from the cheapest option. But the brand’s founders saw a need for more and better socks, and they built a value prop around making that matter.
Taylor Swift and the Life of an Announcement
For the announcement of her 12th studio album, Taylor Swift did what no fan thought she would – she went on a podcast. For marketers, the strategy is a reminder that there are other mediums and platforms to share news beyond a traditional press release.
Booth Boots
The limited edition boots are cool, but their real marketing value is in the ability for both brands to reach new audiences.
Marketing Scarcity – Middle Child and the Perfect BLT
For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.
All-Star Promotion and Timing
Conventional wisdom says you only get one swing to make a big splash with an announcement. But big news typically warrants a broader strategy across channels and touchpoints.
Marketing Lessons from Labubu
Labubus have become extremely popular of late – part “it” toy, part status symbol for celebrities and influencers.
Cereal Storytelling
With today’s digital marketing offerings, brands have chances to tell more complex and compelling stories across more channels.
How to Throw a 100th Birthday Party
Instead of letting its 100th birthday float by, the Goodyear Blimp threw what might be the most delightfully offbeat party of the year.
Steve Madden’s Shoes & Strategy
Long-form media opps are powerful when used intentionally. Even behind a paywall, content can break out with the right voice, the right clips and a strategic cross-platform strategy.
Smart Marketing – What Chewy Does When a Pet Passes
Chewy understands the power of connection, even in the hardest moments of pet ownership.
Dubai Chocolate and Location-based Branding
Philadelphia has cheesesteaks. Buffalo has wings. There’s Kobe beef, Neapolitan pizza, and Nashville hot chicken. Each one is more than a dish — it’s shorthand for identity, culture and local pride. And now: Dubai has chocolate. It started as a pregnancy craving: A bar filled with pistachio cream and crisp knafeh pastry, created in 2022 […]
HBO Hits Undo
Earlier this month, Warner Bros. Discovery said it was going back to the HBO Max moniker for its streaming service.
Lights. Camera. Macy’s.
The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.
Cooper Sharp’s Moment
Move over, whiz. There’s a new big cheese in Philadelphia. The American cheese brand Cooper Sharp has become a sought-after topping for cheesesteaks and other sandwiches.
Golden Marketing Opportunities
When looking for news hooks to bring timeliness to your initiatives or announcements, don’t be afraid to go out-of-the-box with lesser known holidays or even by making up your own milestone. It allows you to lead the narrative around your offerings.