Marketing lessons behind the rise and fall of everyone’s favorite ’90s stuffed animal.
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
Whisky-maker Glenlivet found a way to stir up a little positive PR around a recent grocery store pricing mix-up.
The events we choose to celebrate and commemorate impact how we perceive them.
Father’s Day only happened once organizers stopped squabbling like siblings.
McDonald’s realized that it could draw in even more customers by appealing not to those making the purchases, but the people influencing those individuals.
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.
In the hours before and after the two most exciting minutes in sports, people are talking about the hats.
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
Do presidents have to eat their broccoli?