Conventional wisdom says you only get one swing to make a big splash with an announcement. But big news typically warrants a broader strategy across channels and touchpoints.
Marketing Lessons from Labubu
Labubus have become extremely popular of late – part “it” toy, part status symbol for celebrities and influencers.
Cereal Storytelling
With today’s digital marketing offerings, brands have chances to tell more complex and compelling stories across more channels.
How to Throw a 100th Birthday Party
Instead of letting its 100th birthday float by, the Goodyear Blimp threw what might be the most delightfully offbeat party of the year.
Steve Madden’s Shoes & Strategy
Long-form media opps are powerful when used intentionally. Even behind a paywall, content can break out with the right voice, the right clips and a strategic cross-platform strategy.
Smart Marketing – What Chewy Does When a Pet Passes
Chewy understands the power of connection, even in the hardest moments of pet ownership.
Dubai Chocolate and Location-based Branding
Philadelphia has cheesesteaks. Buffalo has wings. There’s Kobe beef, Neapolitan pizza, and Nashville hot chicken. Each one is more than a dish — it’s shorthand for identity, culture and local pride. And now: Dubai has chocolate. It started as a pregnancy craving: A bar filled with pistachio cream and crisp knafeh pastry, created in 2022 […]
HBO Hits Undo
Earlier this month, Warner Bros. Discovery said it was going back to the HBO Max moniker for its streaming service.
Lights. Camera. Macy’s.
The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.
Cooper Sharp’s Moment
Move over, whiz. There’s a new big cheese in Philadelphia. The American cheese brand Cooper Sharp has become a sought-after topping for cheesesteaks and other sandwiches.
Golden Marketing Opportunities
When looking for news hooks to bring timeliness to your initiatives or announcements, don’t be afraid to go out-of-the-box with lesser known holidays or even by making up your own milestone. It allows you to lead the narrative around your offerings.
The Revival of April Fools’
April Fools’ is back and crazier than ever. Brands went all out, and not on their own. The most talked about pranks this year were partnerships between brands that you wouldn’t normally put together.
Catching Customer Engagement on Baseball’s Opening Weekend
As Major League Baseball’s season kicked off, Coors Light saw an opportunity to get in the game by launching its “Obstructed Brews” campaign.
Pepsi Buys Poppi
In just a decade, Poppi has gone from farmer’s market favorite to billion-dollar investment target.
Volvo’s Voiceover
Plenty of car commercials focus on the experience a car can provide. What makes this ad from Volvo notable is its point of view.
With this Iconic Marketing Campaign, Avis Tried Harder
For Avis, its place as the second-largest car rental company has been integral to its brand, thanks to an iconic marketing push.
McDonald’s and the Price of Eggs
A recent McDonald’s campaign touting $1 Egg McMuffin sandwiches ended up being a lot more newsworthy than the fast food giant initially thought.
Better Brainstorming with Oblique Strategies
Oblique Strategies delivers a personalized approach to brainstorming by pushing you to think about what you’ve done in the past and your own creative process.