LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Like any marketing initiative, the answer lies in the metrics.
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.
Few things have been as talked about as these vaccines over the last year, yet their official names are relatively unknown in the general public — here’s why.
All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Today, planned obsolescence is rather common – anyone who’s had to replace their iPhone after two years has experienced it. But it started with light bulbs.
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.