Public Relations & Crisis – Page 3 – Braithwaite Communications

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Wrong Story Short

Booth Boots

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

The limited edition boots are cool, but their real marketing value is in the ability for both brands to reach new audiences.

Marketing Scarcity – Middle Child and the Perfect BLT

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.

All-Star Promotion and Timing

Digital & Social Media, Public Relations & Crisis

Conventional wisdom says you only get one swing to make a big splash with an announcement. But big news typically warrants a broader strategy across channels and touchpoints.

Marketing Lessons from Labubu

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Labubus have become extremely popular of late – part “it” toy, part status symbol for celebrities and influencers.

Cereal Storytelling

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

With today’s digital marketing offerings, brands have chances to tell more complex and compelling stories across more channels.

How to Throw a 100th Birthday Party

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Instead of letting its 100th birthday float by, the Goodyear Blimp threw what might be the most delightfully offbeat party of the year.

Steve Madden’s Shoes & Strategy

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Long-form media opps are powerful when used intentionally. Even behind a paywall, content can break out with the right voice, the right clips and a strategic cross-platform strategy.

Smart Marketing – What Chewy Does When a Pet Passes

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Chewy understands the power of connection, even in the hardest moments of pet ownership.

Dubai Chocolate and Location-based Branding

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Philadelphia has cheesesteaks. Buffalo has wings. There’s Kobe beef, Neapolitan pizza, and Nashville hot chicken. Each one is more than a dish — it’s shorthand for identity, culture and local pride. And now: Dubai has chocolate. It started as a pregnancy craving: A bar filled with pistachio cream and crisp knafeh pastry, created in 2022 […]

HBO Hits Undo

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Earlier this month, Warner Bros. Discovery said it was going back to the HBO Max moniker for its streaming service.

Lights. Camera. Macy’s.

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

The TV series is part of a wider content strategy that builds upon the showstopping spectacles and fully launches Macy’s into the world of storytelling.

Cooper Sharp’s Moment

Branding & Graphic Design, Digital & Social Media, Public Relations & Crisis

Move over, whiz. There’s a new big cheese in Philadelphia. The American cheese brand Cooper Sharp has become a sought-after topping for cheesesteaks and other sandwiches.

Golden Marketing Opportunities

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

When looking for news hooks to bring timeliness to your initiatives or announcements, don’t be afraid to go out-of-the-box with lesser known holidays or even by making up your own milestone. It allows you to lead the narrative around your offerings.

The Revival of April Fools’

Content Marketing, Digital & Social Media, Public Relations & Crisis

April Fools’ is back and crazier than ever. Brands went all out, and not on their own. The most talked about pranks this year were partnerships between brands that you wouldn’t normally put together.