Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
How the Houston Astros are Handling a Cheating Crisis
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
When Star Wars Sold an Empty Box
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
3 Things Peloton Did Right in Responding to Ad Controversy
In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.
Presidential Turkey Pardons are Good PR
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
The NBA’s China Crisis Highlights the Value of a Unified Message
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
How Alfred Hitchcock Marketed Psycho
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
How Lobsters Got a Marketing Makeover
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
How 3 Brands Newsjacked “Storm Area 51”
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Why Doritos, Coke and Cadbury are Using Wordless Logos
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
How to Market 10,000 Years into the Future
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
Marketing’s Role in Evacuation Communications
Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
The Story Behind Flamin’ Hot Cheetos Marketing
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
The Game of Thrones Newsjacking Battle
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
Why HBO Lets People Share Passwords
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
‘Plop Plop Fizz Fizz’ Doubled Alka Seltzer Sales
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
Taco Bell Bought the Liberty Bell as an April Fools’ Joke
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.