As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
How Alfred Hitchcock Marketed Psycho
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
How Lobsters Got a Marketing Makeover
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
How 3 Brands Newsjacked “Storm Area 51”
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Why Doritos, Coke and Cadbury are Using Wordless Logos
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
How to Market 10,000 Years into the Future
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
Marketing’s Role in Evacuation Communications
Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
The Story Behind Flamin’ Hot Cheetos Marketing
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
The Game of Thrones Newsjacking Battle
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
Why HBO Lets People Share Passwords
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
‘Plop Plop Fizz Fizz’ Doubled Alka Seltzer Sales
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
Taco Bell Bought the Liberty Bell as an April Fools’ Joke
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.
Spotify Microsite Calls Out Apple in a Communications Win
While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
Why Netflix Spent $25 million on its Roma Oscars Campaign
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
Tide Washed Away a Crisis with a House of Brands Marketing Structure
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
New Gillette Ad Stirs Controversy While Boosting Brand Purpose
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
How Guinness Book of World Records Makes Other Brands More Newsworthy
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.