Public Relations & Crisis Archives - Page 15 of 16

When Star Wars Sold an Empty Box

Content Marketing, Public Relations & Crisis

Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.

3 Things Peloton Did Right in Responding to Ad Controversy

In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.

Presidential Turkey Pardons are Good PR

Public Relations & Crisis

The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.

The NBA’s China Crisis Highlights the Value of a Unified Message

Public Relations & Crisis

As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.

How Lobsters Got a Marketing Makeover

Content Marketing, Public Relations & Crisis

The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.

How 3 Brands Newsjacked “Storm Area 51”

Content Marketing, Public Relations & Crisis

The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.

Why Doritos, Coke and Cadbury are Using Wordless Logos

Branding & Graphic Design, Public Relations & Crisis

Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.

How to Market 10,000 Years into the Future

Content Marketing, Public Relations & Crisis

Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?

Marketing’s Role in Evacuation Communications

Public Relations & Crisis

Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?

The Story Behind Flamin’ Hot Cheetos Marketing

Branding & Graphic Design, Content Marketing, Public Relations & Crisis

Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.

Why HBO Lets People Share Passwords

Public Relations & Crisis

HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.

‘Plop Plop Fizz Fizz’ Improved Alka Seltzer Sales

Content Marketing, Public Relations & Crisis

Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”

Spotify Microsite Calls Out Apple in a Communications Win

Public Relations & Crisis

While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.