We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
The Oscars in Crisis
The Oscars announced it would hire a crisis team for this year’s ceremony.
Lessons from the Highway Style Guide
The Federal Highway Administration’s style guide has important takeaways for brands seeking to create consistency across materials and put a set of rules in place.
Candy Hearts Tell a Story
Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
The Philadelphia Eagles and Underdog Marketing
Philly’s never happier than when it’s proving people wrong.
Milkshake Marketing
The McDonald’s milkshake mystery has become the defining example of Clay Christensen’s “Jobs to be Done” theory.
Pantone’s Color of the Year
In order to make its Color of the Year stand out in the real world, Pantone has had to pull out all the stops.
Christmas Window Shopping
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Jeff Bezos Loves a Good Story
Bezos’ focus on in-depth structured writing has become leadership lore recently amid his claims that Amazon has “outlawed PowerPoint.”
Costco Hot Dogs Tell a Story
Costco’s mythic hot dog combo price is more than a sales strategy, it’s a storytelling device.
Rebranding Black Friday
The true origins of the name are different from the prevailing narrative today.
Turbulence at Twitter
Turbulence at Twitter is likely to continue for some time. Here are three steps to take now.
Subway’s Perplexing Sandwich Promo
Subway’s “Sandwich Seat” Sweepstakes offered a chance at a free gift card to anyone stuck in the middle seat of a plane during a flight on National Sandwich Day.
Fun-size Candy on Halloween
Despite what kids would have you believe, fun-sized candy bars aren’t part of a vast conspiracy to deprive children of candy on Halloween.
How The Exorcist Terrified Theatergoers
The Exorcist wasn’t just a movie, it was an experience that kicked off a cultural conversation.