They didn’t just promote the features of their product. They convinced society to smile.
Content Marketing Doesn’t Get Better Than the Michelin Guide
It shows marketing can do more than just push products. It can actually create markets.
How Creative Marketing Saved the NFL’s Yellow First Down Line
When SportVision’s business was threatened, the best defense was a strong marketing offense.
Love a Certain Wine? It Could Be Marketing You’re Tasting
The Judgments of Paris and Princeton showed how much perceptions affect palates.
The Story Behind Restaurant Week, a Pleasant Marketing Surprise
The concept has shown that businesses can work together to grow the financial pie.
Eagles Fans Booed Santa Decades Ago. Why Won’t That Story Go Away?
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
Cape May County’s Marketing Shows How Businesses Can Grow Revenue
It’s a great example of how marketing can help diversify income streams.
How Honeygrow Grew Its Business Through Storytelling
By using a suite of creative marketing ideas, they created a distinct story.
How Marketers Made Diamonds and Marriage Proposals Inseparable
Why companies should create deeper connections.
Gatorade’s History Shows You Should Never Forget Your Brand’s Story
They’re an easy way to earn credibility.
How Daniel Kahneman Learned the Value of Stories
What the Yom Kippur War has to do with your corporate brochures.
How a Savvy Marketer Created the Chilean Sea Bass
From anonymous bottom feeder to high-brow cuisine.
How Baseball Cards Are a Perfect Example of Content Marketing
Tobacco companies once produced millions of cards to help sell cigarettes.
How Two Marketers Created the Pledge of Allegiance
Here’s a thought leadership example that stands the test of time. The term “thought leadership” is surely one of the most eyeroll-inducing terms in the marketing lexicon. It’s overused to the degree that it’s easy to get jaded about the whole idea. Have marketers ever actually led the way people think? Well, there’s the story […]
How Daniel Kahneman Learned the Value of Stories for ‘Thinking, Fast and Slow’
We look at lots of ads, sales decks and brochures in our line of work. Often, companies only list the details of their products and services.
The Bold Marketing History Behind the Bikini
Leaders shouldn’t be afraid of making waves.
The Business Story Behind the KISS Principle
Simplification is tough. But, in many ways, simpler’s better.