Few things have been as talked about as these vaccines over the last year, yet their official names are relatively unknown in the general public — here’s why.
Why Wordle went VIRAL
All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
No Cream Cheese? No Problem
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
Levi’s Tackles the Quarantine 15
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
U2 and Apple’s Misguided Generosity
If you’re looking for the perfect holiday gift, don’t do what Apple did. In 2014, Apple hosted its annual fall event and unveiled the iPhone 6. To drum up buzz for iTunes amid the rise of music streaming services, CEO Tim Cook welcomed U2 to perform a new single from their surprise new album Songs of Innocence. […]
Lessons from Jim Gardner’s Retirement Announcement
Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
Creating the Pumpkin Spice Latte
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Facebook, Meta and … BBQ Sauce?
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
The Scariest Movie – According to Science (and PR)
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.
Adam Grant Coins the COVID Crisis
Using psychology, research, and a catchy framework, Adam Grant was able to coin a term for the feeling many of us have had throughout the pandemic.
Understanding the Streisand Effect
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Selling a Product that Lasts Forever
Today, planned obsolescence is rather common – anyone who’s had to replace their iPhone after two years has experienced it. But it started with light bulbs.
Retweeting in Ancient Rome
Before there was TikTok, Twitter and even Myspace, there were Roman papyrus rolls.
How Monopoly Keeps Passing Go
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
Ted Lasso Believes in Social Media
AppleTV+ has taken some smart marketing steps to blur the lines between reality and the world of Ted Lasso.
Wrong Story Short: Sustainability Messaging Do’s and Don’ts
On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Why Did A&W’s Third Pound Burger Flop?
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
I Want My MTV!
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.