Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
RXBAR’s Marketing Maneuver
In a world with hard to pronounce ingredient lists and flashy labels, RXBAR’s protein bars stand out by letting the product – and ingredient list – speak for itself.
Happy Birthday, Google!
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
Marketing the World’s Ugliest Shoes
Crocs uses social listening and a unified brand story to appeal to fans and engage with the haters.
Marketing Lessons from Taylor Swift and her Eras Tour
We can all learn a few marketing lessons from Mother.
Black Mirror in Real Life
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
How McDonald’s Responded to #grimaceshake
When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.
Twitter Gets a New Name
Twitter’s transition to “X” has minor implications for organizations on the platform. But it offers major takeaways in how to (and how not to) announce and execute a major rebrand.
Wrong Story Short: Maximizing a Rebrand’s Impact
On the latest episode of “Wrong Story Short,” we tackle the recent change from HBO Max to Max.
Rebranding Barbie
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?
Marketing Beyond the Solar System
How do you market the human race?
That was the challenge confronting the scientists behind the Voyager mission.
A New Flag for a New Nation
The first American flag represented a tricky messaging balance for a new nation.
Heinz and Bootleg Ketchup
After a Snapchat video of an employee refilling a Heinz ketchup bottle with a generic brand went viral, Heinz saw an opportunity to spread the word.
Livestreaming a Crisis on I-95
For PennDOT, a livestream is an ideal communications tool to convey urgency and transparency in its I-95 construction efforts.
Restaurants that Don’t Exist
Why are some of the world’s most recognizable restaurants spinning off new offerings?
Minute Maid’s Billboard Brilliance
See-through billboards might sound counterintuitive. But Minute Maid is reimagining traditional out-of-home media with a recent push promoting the vitamin D in its orange juice.
The ‘Taco Tuesday’ Tussle
But by touting the benefits to all who celebrate Taco Tuesday, Taco Bell made legal action more palatable.
Dunkaroos Make a Comeback
Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.