On our 8th episode of “Wrong Story Short,” Braithwaite’s Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing.
The world’s most famous bike race began as a smart content marketing campaign.
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
Listen to Episode 2 of the Braithwaite podcast, Wrong Story Short.
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
Montgomery Ward leadership twice missed the potential of this holiday classic.
It shows marketing can do more than just push products. It can actually create markets.
Here’s our definition of content marketing, and how to do it right.
Tobacco companies once produced millions of cards to help sell cigarettes.
Here’s a thought leadership example that stands the test of time.
Business people have a lot of explaining to do. Literally.
The year 2015 marked a significant milestone in marketing’s evolution.
It’s an essential guide to business storytelling.
How many PR professionals are there, and how many journalists are there? There isn’t a simple answer.
It’s all about authenticity.