The world’s most famous bike race began as a smart content marketing campaign.
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.
For today’s brands, “weird is the new normal,” Seth Godin argues. We asked a few of our weirdest staff members to share their thoughts on Godin’s manifesto.
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of the long-term approach to NASA’s marketing strategy.
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
The Fyre Festival was supposed to offer the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it?
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
The drink has now become a hangover cure for college students.