The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
On this episode of “Wrong Story Short,” Braithwaite content gurus discuss the wrong ways to think about content marketing.
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The world’s most famous bike race began as a smart content marketing campaign.
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”