Mitchell County Animal Rescue recently crowned Perdita the “world’s worst cat” to drum up interest in adopting her. The marketing tactic worked.
Keyword stuffing only goes so far. Effectively promoting content takes a multi-faceted approach that values story-driven and insightful content just as much as keywords.
The Puppy Bowl started out as a joke. Today, it’s one of the most successful examples of Super Bowl counterprogramming.
Amazon’s commercial airing during NFL playoff games makes it easy to catch on to the benefits of its B2B big data offering.
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
Families across the U.S. waited all year for catalogs to arrive in the mail to start their holiday-season shopping, Sears banked on their Christmas Wish Book.
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
Here’s how we go about helping companies and brands jump into the podcast pool.
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaign’s place in the post-Thanksgiving holiday calendar.
On this episode of “Wrong Story Short,” Braithwaite folks discuss what it takes to podcast successfully.
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
In the pursuit of greater word of mouth marketing more and more haunted houses are turning to a clever tactic that couldn’t seem to be more mundane.
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.