Content marketing is expanding into new formats all the time – white papers, video, podcasts, and now even job listings.
While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
Do presidents have to eat their broccoli?
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Like any marketing initiative, the answer lies in the metrics.
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]