With a new kind of seatbelt, Volvo had the long-term vision to create a story and reputation that would last decades.
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
There’s ample evidence that Nessie is more PR than plesiosaur.
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Oatly’s rise in popularity was driven by marketing tactics focused on a different audience.
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Hugh Braithwaite recently had an article published on Ragan.com on COVID-19’s impact on Super Bowl advertising.
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Founder and CEO Hugh Braithwaite recently had an article published in Law.com’s Corporate Counsel section on a new mandate facing legal teams managing a corporate crisis.
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.