Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
Mailchimp’s new streaming platform of shows, podcasts and documentaries demonstrates that B2B content can be fun — and actually worth seeking out.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
Today’s new remote reality demands new marketing tactics. Read our latest ebook for big ideas and practical strategies for engaging a virtual audience.
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.