As COVID-19 rages on, the tale of Tylenol’s 1982 recall offers a simple lesson for brands faced with crises not of their making.
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
Amid unprecedented uncertainty, brands coming up with ways to combat COVID-19 and generate some positive media buzz.
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
As companies and employees adjust to a new reality of remote working, one brand is way ahead of the game.
People don’t always respond to statistics or well-reasoned recommendations. It takes a compelling story or a clear graphic to spur them to take action.
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
What B2B brands can learn from the popularity of Utah’s Mighty Five marketing campaign.
A clever marketing move in the ’50s brought Highlights magazine to doctor’s and dentist’s offices around the country, creating countless enthusiastic readers in the process.
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
Mitchell County Animal Rescue recently crowned Perdita the “world’s worst cat” to drum up interest in adopting her. The marketing tactic worked.
Keyword stuffing only goes so far. Effectively promoting content takes a multi-faceted approach that values story-driven and insightful content just as much as keywords.
The Puppy Bowl started out as a joke. Today, it’s one of the most successful examples of Super Bowl counterprogramming.
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
Amazon’s commercial airing during NFL playoff games makes it easy to catch on to the benefits of its B2B big data offering.
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.