Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Hugh Braithwaite recently had an article published on Ragan.com on COVID-19’s impact on Super Bowl advertising.
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Founder and CEO Hugh Braithwaite recently had an article published in Law.com’s Corporate Counsel section on a new mandate facing legal teams managing a corporate crisis.
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Founder and CEO Hugh Braithwaite recently had an article published in PRNews detailing how Chipotle’s focus on restoring customer trust was an essential element of its response to an E. coli outbreak in 2015.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Our Founder and CEO Hugh Braithwaite recently sat down with Everything-PR for a conversation about his 20-plus years running a communications agency.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
How one sentence can inform every decision your employees make.
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.