The Puppy Bowl started out as a joke. Today, it’s one of the most successful examples of Super Bowl counterprogramming.
Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
Amazon’s commercial airing during NFL playoff games makes it easy to catch on to the benefits of its B2B big data offering.
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
Families across the U.S. waited all year for catalogs to arrive in the mail to start their holiday-season shopping, Sears banked on their Christmas Wish Book.
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
Here’s how we go about helping companies and brands jump into the podcast pool.
In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaigns place in the post-Thanksgiving holiday calendar.
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
On this episode of “Wrong Story Short,” Braithwaite folks discuss what it takes to podcast successfully.
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
Tom Asacker’s “The Business of Belief” gives an in-depth look at the idea that absolutely nothing is more important than belief.
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.