Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.
Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.
There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.
It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.
Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.
No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.
Founder and CEO Hugh Braithwaite recently shared crisis communications insights with The Philadelphia Inquirer after the city’s lackluster response to a chemical leak that threatened the safety of Philly’s water supply.
Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
The Oscars announced it would hire a crisis team for this year’s ceremony.
The Federal Highway Administration’s style guide has important takeaways for brands seeking to create consistency across materials and put a set of rules in place.
Digital marketing has driven a growing focus on audio branding – a sonic boom.
Candy hearts may be “life’s original DM,” but makers have had to update the classic phrases to stay relevant and romantic.
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
Philly’s never happier than when it’s proving people wrong.