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Spotify Wrapped Falls Flat

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Spotify Wrapped has become a defining part of streaming music culture. But listeners weren’t fans of some of the changes made in 2024.

Butterball Talks Turkey

Content Marketing, Digital & Social Media, Public Relations & Crisis

Butterball is countering this year’s anti-turkey buzz with a coordinated content marketing campaign.

The I-A-O Rule

Content Marketing, Public Relations & Crisis

The English language is full of peculiar rules (and countless exceptions). But there are some rules people follow without realizing it.

Print Goes Premium

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Print publications have become something of a luxury item, like vinyl records or film cameras.

Mailchimp Conquers Case Studies

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.

The New Debate Over Social Media Metrics

Content Marketing, Digital & Social Media

As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.

Spicing Up Content Delivery

Content Marketing, Digital & Social Media

What started out as a quirky YouTube series has turned into a global hit with a rabid fanbase.

Should Your CEO be on TikTok?

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.

Unpacking The Tiffany Problem and it’s Lessons for Marketers

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Just because something is correct doesn’t make it compelling – or believable.

Dove Takes on AI with Updated Real Beauty Campaign

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.

Heart Rate Monitors on Olympic Athletes’ Parents

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.

How House of the Dragon Added Fuel to its Marketing Fire

Branding & Graphic Design, Content Marketing, Digital & Social Media, Public Relations & Crisis

To promote the latest season of House of the Dragon, HBO pulled out all the stops – including a dragon on the Empire State Building and some clever digital assets.

Can You End a Sentence With a Preposition? The Debate Heats Up

Content Marketing, Digital & Social Media, Public Relations & Crisis

From “aint” to emojis, language is constantly evolving. But what does ending a sentence with a preposition do your message?

Clear glass of vodka with purple and blue fog around it

The Power of Absolut’s Evolving LGBTQ+ Marketing Efforts

Content Marketing, Digital & Social Media, Public Relations & Crisis

Absolut has become an icon in the LGBTQ+ marketing space, in large part because it has evolved its campaigns to reflect a changing society and its changing brand.