When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But its ultimate goal is something deeper.
The drink has now become a hangover cure for college students.
The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.
The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.
Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
How do you make an airport renovation announcement exciting and newsworthy? You start talking about lizard people and Illuminati overlords.
Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
Nike is a company that’s never been afraid to ruffle a few feathers. Its most recent move seems to be paying off.
What happens when your nonsensical ad slogan happens to rhyme with the city that just won the Super Bowl?
How do you keep a 170-year-old brand fresh?
Brands don’t have total control over how their messages are perceived and remembered.
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?
In setting yourself apart from the competition, it pays to look at the entire customer experience.
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.