Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
Growing a Market for Ugly Produce
A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
How to Start a B2B Podcast
Here’s how we go about helping companies and brands jump into the podcast pool.
Giving Tuesday’s Generous Marketing Strategy
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaign’s place in the post-Thanksgiving holiday calendar.
Wrong Story Short: How Brands Can Create a Podcast
On this episode of “Wrong Story Short,” Braithwaite folks discuss what it takes to podcast successfully.
How Marketing Primed the U.S. for Beatlemania
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
The Blair Witch Project wasn’t Real, but its Marketing was
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
How Alfred Hitchcock Marketed Psycho
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
Waivers are a Genius Haunted House Marketing Tactic
In the pursuit of greater word of mouth marketing more and more haunted houses are turning to a clever tactic that couldn’t seem to be more mundane.
How Lobsters Got a Marketing Makeover
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
How Meatless Marketing Changed Audience Perception
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
How 3 Brands Newsjacked “Storm Area 51”
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
How to Market 10,000 Years into the Future
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
How to Market a Chicken Sandwich
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
The Marketing Lesson in the Sprinkles vs. Jimmies Debate
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
How the Dove Real Beauty Campaign Set a New Standard
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
Wrong Story Short: Expanding Content Marketing Capabilities
On this episode of “Wrong Story Short,” Braithwaite content gurus discuss the wrong ways to think about content marketing.