The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Selling a Product that Lasts Forever
Today, planned obsolescence is rather common – anyone who’s had to replace their iPhone after two years has experienced it. But it started with light bulbs.
How Monopoly Keeps Passing Go
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
Wrong Story Short: Sustainability Messaging Do’s and Don’ts
On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Why Did A&W’s Third Pound Burger Flop?
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
I Want My MTV!
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
The Magic of the Mister Softee Jingle
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
Wrong Story Short: Content Marketing and Community Focused Messaging
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker and Alessia Brunori discuss content marketing and the positive impact a community-oriented marketing campaign can produce.
Winning Storytelling Olympic Gold
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
Wrong Story Short: Rebrands and Knowing Your Audience
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
Moneyball for Marketing
More and more communications teams are turning to data analytics to maximize their marketing impact.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The PR Campaign That Created Mother’s Day
It took a PR pro to make Mother’s Day happen. And it happened right here in Philly.
Why Streaming Platforms Are Copying Cable
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
How Volvo’s Seatbelt Saved Lives – and Secured a Brand
With a new kind of seatbelt, Volvo had the long-term vision to create a story and reputation that would last decades.
Apple’s ‘I’m a Mac’ Guy Switches Sides
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Cake Mixes, Fresh Eggs and a Marketing Legend
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Is Your Brand a Tenet or a James Bond?
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.