Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
Apple Powers Down the iPod
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.
Come for the Horses, Stay for the Hats
In the hours before and after the two most exciting minutes in sports, people are talking about the hats.
LinkedIn Recruits a New Image
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Optimizing LinkedIn Profiles for Executives
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Fender’s Fresh Marketing Tone
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Marketing Planet Earth
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Gritty’s Hoagie Bracket
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
Long Live the GIF
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
The Odd Thing About Odd Numbers
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
Marketing a Miniseries
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Domino’s Campaign Delivers
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
That QR Code Super Bowl Ad
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
Broccoli in Crisis
Do presidents have to eat their broccoli?
LEGO Gets Freaky
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Is a Super Bowl Ad Worth it?
Like any marketing initiative, the answer lies in the metrics.
Marketing Nostalgia
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.