With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
Was the Loch Ness Monster invented by a PR agency?
There’s ample evidence that Nessie is more PR than plesiosaur.
Hidden Messages on Mars – NASA’s Marketing Easter Eggs
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Oat Milk’s Journey to Your Coffee Cup
Oatly’s rise in popularity was driven by marketing tactics focused on a different audience.
Marketing Lessons from the Aunt Jemima Rebrand
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood’s Full-page Crisis Response
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Feature: Super Bowl Advertisers Call an Audible
Hugh Braithwaite recently had an article published on Ragan.com on COVID-19’s impact on Super Bowl advertising.
Why Some Advertisers are Sitting Out the Super Bowl
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Design Trends – Good Content Marketing in Action
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Feature: Law.com Article on Partnership Between Legal and Communications Pros
Founder and CEO Hugh Braithwaite recently had an article published in Law.com’s Corporate Counsel section on a new mandate facing legal teams managing a corporate crisis.
Better Brainstorming: Finding Good Ideas with a Remote Workforce
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
Pfizer’s New Logo and the Risks and Rewards of a Rebrand
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Checklist: Drive Leads with Better Landing Pages
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
Why Wasabi Oreos Exist
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Why the Post Office Delivers Letters to Santa
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and the Rise of the Year-end Recap
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Feature: A Case Study in Effective Crisis Response
Founder and CEO Hugh Braithwaite recently had an article published in PRNews detailing how Chipotle’s focus on restoring customer trust was an essential element of its response to an E. coli outbreak in 2015.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.