Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Feature: Super Bowl Advertisers Call an Audible
Hugh Braithwaite recently had an article published on Ragan.com on COVID-19’s impact on Super Bowl advertising.
Why Some Advertisers are Sitting Out the Super Bowl
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Design Trends – Good Content Marketing in Action
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Feature: Law.com Article on Partnership Between Legal and Communications Pros
Founder and CEO Hugh Braithwaite recently had an article published in Law.com’s Corporate Counsel section on a new mandate facing legal teams managing a corporate crisis.
Better Brainstorming: Finding Good Ideas with a Remote Workforce
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
Pfizer’s New Logo and the Risks and Rewards of a Rebrand
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Checklist: Drive Leads with Better Landing Pages
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
Why Wasabi Oreos Exist
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Why the Post Office Delivers Letters to Santa
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and the Rise of the Year-end Recap
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Feature: A Case Study in Effective Crisis Response
Founder and CEO Hugh Braithwaite recently had an article published in PRNews detailing how Chipotle’s focus on restoring customer trust was an essential element of its response to an E. coli outbreak in 2015.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Feature: Q&A with Hugh Braithwaite in Everything-PR
Our Founder and CEO Hugh Braithwaite recently sat down with Everything-PR for a conversation about his 20-plus years running a communications agency.
Tony Hsieh’s Lasting Impact on Values at Zappos
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Southwest Keeps it Simple
How one sentence can inform every decision your employees make.
Macy’s Parade Reroutes the Narrative
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The History of the Hashtag
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.