Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.
How House of the Dragon Added Fuel to its Marketing Fire
To promote the latest season of House of the Dragon, HBO pulled out all the stops – including a dragon on the Empire State Building and some clever digital assets.
Can You End a Sentence With a Preposition? The Debate Heats Up
From “aint” to emojis, language is constantly evolving. But what does ending a sentence with a preposition do your message?
The Power of Absolut’s Evolving LGBTQ+ Marketing Efforts
Absolut has become an icon in the LGBTQ+ marketing space, in large part because it has evolved its campaigns to reflect a changing society and its changing brand.
How Duolingo Uses ‘Unhinged Content’ on Social Media to Gain Exposure
Duo the Owl is quite the online celebrity with 11.8M followers on TikTok.
With its Icons Campaign, Airbnb Stays Top of Mind with Audiences
Airbnb is using its Icons campaign to make sure customers think of them when they’re ready to book their next getaway experience.
Campbell’s Warms Up its Value Prop
Campbell’s has been selling soup for a long time. The company hit on a new value proposition for a recent campaign.
Thinking, Fast & Slow
It took a career’s worth of data for Daniel Kahneman to prove that people don’t use data to make decisions.
Facebook Turns 20
Facebook shaped how social media works (and how it makes money). If you’ve scrolled a news feed, scoped someone’s timeline, or liked a post today, you can thank Facebook.
Barilla’s Pasta Playlists
There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
Marketing Designated Driving
How did a show set in a bar help influence people to start using designated drivers to have a safer night out?
Taylor Swift and ‘Seemingly Ranch’ Marketing Tactics
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
Ten Cent Beer
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
Happy Birthday, Google!
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
Marketing Lessons from Taylor Swift and her Eras Tour
We can all learn a few marketing lessons from Mother.
Black Mirror in Real Life
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.