There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
Marketing Designated Driving
How did a show set in a bar help influence people to start using designated drivers to have a safer night out?
Taylor Swift and ‘Seemingly Ranch’ Marketing Tactics
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
Ten Cent Beer
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
Happy Birthday, Google!
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
Marketing Lessons from Taylor Swift and her Eras Tour
We can all learn a few marketing lessons from Mother.
Black Mirror in Real Life
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
Rebranding Barbie
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?
Marketing a Milestone
Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
What is Cunningham’s Law? (Wrong Answers Only)
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
ChatGPT Tells a Story
ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
Christmas Window Shopping
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Turbulence at Twitter
Turbulence at Twitter is likely to continue for some time. Here are three steps to take now.