Amid its yearly “Wrapped” campaign, Spotify announced it was laying off 17% of its workforce. While the timing was scrutinized by many, the letter from CEO Daniel Ek is a worthy case study in the art of delivering bad news.
Jeff Bezos Loves a Good Story
Bezos’ focus on in-depth structured writing has become leadership lore recently amid his claims that Amazon has “outlawed PowerPoint.”
Lessons from Jim Gardner’s Retirement Announcement
Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
Why the Post Office Delivers Letters to Santa
The Post Office believes in Santa Claus. But that wasn’t always the case.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Tony Hsieh’s Lasting Impact on Values at Zappos
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Southwest Keeps it Simple
How one sentence can inform every decision your employees make.
Swag and Giveaway Ideas for Your Next Virtual Event
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Capturing Life in a Day
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
E-book: Revamping Communications in a Virtual World
Today’s new remote reality demands new marketing tactics. Read our latest ebook for big ideas and practical strategies for engaging a virtual audience.
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
Netflix’s Vision Makes it Recession-proof
Netflix has disrupted the entertainment industry several times over. Those reinventions actually track back to a consistent company vision.
Landed a Virtual Marketing Internship in Philadelphia? How to Make the Most of it
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
4 Keys to Maintaining Company Culture with a Remote Workforce
In today’s remote world, how do you maintain the brainstorms, inside jokes and key interactions that drive company culture without the proverbial watercooler?
COVID-19 and Defining Your “Next Normal”
Companies that have rightfully focused on the danger of the coronavirus pandemic are figuring out what operations should look like after the outbreak.
Believe in the Power of Tom Asacker’s The Business of Belief
Tom Asacker’s “The Business of Belief” gives an in-depth look at the idea that absolutely nothing is more important than belief.
14 Ways to Make the Most of Your Marketing Internship
An unfulfilling internship can be just as much your fault as the company that hired you.
3 Ways Marketing Departments Can Supercharge the Impact of Their Interns
A good internship can inspire students and kick-start a lifelong passion for marketing.