Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
MoviePass Tries to Win Back Customers with Cute Puppies
The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
Why Denver Airport’s Marketing Embraces Conspiracy Theories
How do you make an airport renovation announcement exciting and newsworthy? You start talking about lizard people and Illuminati overlords.
3 Ways Marketing Departments Can Supercharge the Impact of Their Interns
A good internship can inspire students and kick-start a lifelong passion for marketing.
The Myth and the Marketing Lesson Behind The Infamous War of the Worlds Radio Broadcast
Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.
Wrong Story Short: Running a Trade Show Booth
On this episode of “Wrong Story Short,” the Braithwaite team tackles the wrong ways to run a trade show booth.
How Guinness Book of World Records Makes Other Brands More Newsworthy
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
What is Newsjacking? 3 Best Practices for B2B Marketers
While some people may not recognize the name, newsjacking is an established marketing tool. Here’s how B2B marketers can make the most of it.
How PETA Used Newsjacking to Connect its Message to A Star is Born
People for the Ethical Treatment of Animals (PETA) awarded Bradley Cooper its prestigious Compassion in Film Award. If you haven’t heard of the award, there’s a good reason why – PETA just created it.
Why is Branding Important? 3 Brand Strategy Lessons from Coca-Cola
What marketing lessons can other brands learn from Coca Cola?
How Dickies Went from Worksite to Runway
When industry trends offer opportunities to reach new customers, companies have to strike the right balance between updating their brand and retaining the fundamental values that helped them stand out in the first place.
Crock-Pot’s ‘This is Us’ Crisis
This is Us returns for season 3 on Tuesday, Sept. 25, at 9 p.m. After fans blamed a character death in last season’s finale on Crock-Pot, the brand created a clever campaign to reclaim its story.
Hurricanes and ‘The Waffle House Index’
Weather officials work to predict and quantify the dangers of a hurricane based on wind speeds using the Saffir-Simpson Wind Scale. But media and citizens often turn to The Waffle House Index.
Why Nike’s Colin Kaepernick Ad Fits its Brand
Nike is a company that’s never been afraid to ruffle a few feathers. Its most recent move seems to be paying off.
From Dilly Dilly to Philly Philly — How Bud Light Capitalized on an Epic Marketing Gift
What happens when your nonsensical ad slogan happens to rhyme with the city that just won the Super Bowl?
Knowing Your Audience Means Knowing Their Mindset
No target audience or client demographic is static. Understanding customers requires a steady stream of research and feedback into their mindset while keeping your own biases and assumptions in check.
Creating an App that’s Worth It
Simply chasing the latest trendy platform is an expensive and resource-intensive approach to finding new ways to reach customers.
Arm & Hammer Offers a Lesson in Making Boring Marketable
How do you keep a 170-year-old brand fresh?