All of the sudden, everyone’s talking about Wordle. Here are three elements at the HEART of its success.
Philadelphia Cream Cheese turned a holiday shortfall into a marketing gift with a story worth schmearing.
How do you build buzz around a solid quarter of earnings? You give it a news hook. Levi Strauss is bouncing back from early pandemic challenges in a big way. It was eager for the news to make a bigger splash with investors and the public. On its quarterly earnings call, Levi’s CEO Charles Bergh […]
If you’re looking for the perfect holiday gift, don’t do what Apple did. In 2014, Apple hosted its annual fall event and unveiled the iPhone 6. To drum up buzz for iTunes amid the rise of music streaming services, CEO Tim Cook welcomed U2 to perform a new single from their surprise new album Songs of Innocence. […]
Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
In a genius content marketing move, researchers at the Science of Scare Project have broken down the scariest movies ever – according to science.
Using psychology, research, and a catchy framework, Adam Grant was able to coin a term for the feeling many of us have had throughout the pandemic.
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Today, planned obsolescence is rather common – anyone who’s had to replace their iPhone after two years has experienced it. But it started with light bulbs.
Before there was TikTok, Twitter and even Myspace, there were Roman papyrus rolls.
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
AppleTV+ has taken some smart marketing steps to blur the lines between reality and the world of Ted Lasso.
On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.