People from around the world vote for the fattest bears in a weeklong run of bear-to-bear matchups, bringing widespread attention to a remote Alaska park.
The Frequency Illusion
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Yahoo! Internet Life – A Magazine About the Internet
Yahoo! Internet Life was a print magazine highlighting the growing internet culture in the late 1990s.
Casper Will Pay You to Sleep
Content marketing is expanding into new formats all the time – white papers, video, podcasts, and now even job listings.
Selling a Smile
While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
Editing the Declaration of Independence
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
LinkedIn Recruits a New Image
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Fender’s Fresh Marketing Tone
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Marketing Planet Earth
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Gritty’s Hoagie Bracket
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
Long Live the GIF
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
The Odd Thing About Odd Numbers
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
Marketing a Miniseries
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
That QR Code Super Bowl Ad
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
Broccoli in Crisis
Do presidents have to eat their broccoli?
LEGO Gets Freaky
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Is a Super Bowl Ad Worth it?
Like any marketing initiative, the answer lies in the metrics.