Public Relations & Crisis

When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.

How do you market the human race?
That was the challenge confronting the scientists behind the Voyager mission.

After a Snapchat video of an employee refilling a Heinz ketchup bottle with a generic brand went viral, Heinz saw an opportunity to spread the word.

Why are some of the world’s most recognizable restaurants spinning off new offerings?

But by touting the benefits to all who celebrate Taco Tuesday, Taco Bell made legal action more palatable.

Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.

Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.

There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.

It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.

Peloton has ridden out the pandemic and what came after by creating repeat customers and solving a problem for folks who are passionate about exercise.

No rebrand happens in a vacuum. Pepsi’s updated logo offers valuable lesson on how the rationale behind a rebrand can influence its reception.

Gonzaga has successfully translated its March Madness success into increased exposure and success in reaching and recruiting prospects.