Public Relations & Crisis

When Graza’s holiday orders came up short, the olive oil CEO sent an apology to all 35,544 customers.

In a world with hard to pronounce ingredient lists and flashy labels, RXBAR’s protein bars stand out by letting the product – and ingredient list – speak for itself.

When its Grimace Shake went viral for unintended reasons, the McDonald’s marketing team had to pivot.

How do you market the human race?
That was the challenge confronting the scientists behind the Voyager mission.

After a Snapchat video of an employee refilling a Heinz ketchup bottle with a generic brand went viral, Heinz saw an opportunity to spread the word.

Why are some of the world’s most recognizable restaurants spinning off new offerings?

But by touting the benefits to all who celebrate Taco Tuesday, Taco Bell made legal action more palatable.

Any product launch (or relaunch) strategy should start with audience research. Just ask Dunkaroos.

Marketing (and copywriting) isn’t always about doing more. Sometimes, a brand that can pull off “regular” will resonate with audiences in a really satisfying way.

There’s a stereotype about people who chew gum. Beldent set about changing it through a creative marketing campaign.

It’s worth adding a section to your social media playbook that includes a framework for evaluating the risks of joining or leaving a specific platform and keeping up with new developments.