In 2003, a staggering 95% of web users worldwide chose Internet Explorer. What happened?
The events we choose to celebrate and commemorate impact how we perceive them.
Father’s Day only happened once organizers stopped squabbling like siblings.
McDonald’s realized that it could draw in even more customers by appealing not to those making the purchases, but the people influencing those individuals.
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.
In the hours before and after the two most exciting minutes in sports, people are talking about the hats.
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.